The Jeff Beckham Weblog

To emphasize that they’re serious about blogging, Dell announced today their external blog policy that emphasizes transparency, accuracy, and ethics.

Dell has come a long way since beginning their corporate blog in July. They indicated in today’s announcement that Michael Dell and other executives are expected to beginning blogging.

Paul Walker of The Zone Read advises Dell on their communication strategies and relates a little behind-the-scenes action of how quickly the policy came together.

Jeff Jarvis, who has been a vocal critic of Dell, listened in to the conference call and wondered what the big deal was.