I’ve worked in very different settings over the years — from newspapers to startups to large corporations. But what’s stayed the same is my love for discovering and telling stories that truly connect and make a difference.
At The Zebra, I’m leading the company’s branded content program and helping define the brand voice for the nation’s top car insurance search engine. In many ways, it’s like launching a magazine: creating our editorial vision and strategy, establishing operations and delivery models and creating compelling stories.
With a small company, there’s also the opportunity for me to make sure that brand voice comes through in everything that a customer sees, from website copy to emails to chatbot conversations.
I’m equally proud of the work I’ve done to get to this point, including crafting content that increased employee engagement and satisfaction at AT&T and helped executives shine, whether they were communicating in writing, on video or in presentations and meetings.
I like the challenge of communicating in an environment of change. And I’m always looking for ways to make existing systems and processes more efficient and effective. My colleagues would tell you that I’m a calm and diplomatic presence, a strategic thinker and an organized, reliable collaborator.
What else motivates me? A deep curiosity and an eagerness to embrace new tools. Over the years, I’ve been a trusted advisor to my managers on emerging technology. I stay current on innovation through my freelance writing on technology topics and through my longtime involvement with the South by Southwest Interactive Conference. My freelance writing, coupled with my background as a former journalist, means I bring standout writing skills to any role.
I’ve been very fortunate, so now it’s time to give back.
If I can help advise your company or organization on communications and branding, let’s talk. I’ll look forward to hearing from you.
- Communication strategy
- Content strategy
- Executive communications
- Content marketing
- Writing (blogs, articles, scripts, presentations, meeting content)
- Cross-group collaboration
- Employee engagement
- Social media marketing
- Media knowledge
- Media appearances
- Research and analysis
- Event production
- Measuring success of communications efforts
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